Project Description

Website Relaunch – With TÜV Rheinland

RELAUNCH PROJECT E-VOLUTION FOLLOWS BENCHMARK ANALYSIS

With over 20,000 employees around the world and nearly 145 years of experience, TÜV Rheinland AG is one of the world’s leading independent testing service providers.

After several successful years of cooperation in the field of content creation, we were commissioned to carry out a benchmarking exercise at the end of 2013. This was followed by the e-volution project: a complete website relaunch. As the lead agency for content, we assisted TÜV Rheinland from the planning phase, through the migration from old to new websites to the ongoing creation of content.

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TÜV Rheinland

TUV logo

With over 20,000 employees around the world and nearly 145 years of experience, TÜV Rheinland AG is one of the world’s leading independent testing service providers.

After several successful years of cooperation in the field of content creation, we were commissioned to carry out a benchmarking exercise at the end of 2013. This was followed by the e-volution project: a complete website relaunch. As the lead agency for content, we assisted TÜV Rheinland from the planning phase, through the migration from old to new websites to the ongoing creation of content.

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Challenge

We set the course for the planned relaunch by compiling a copywriting guide, developing a superordinate matrix of all required service pages and business fields, developing templates and more. As the relaunch progresses, we are creating varied SEO-optimized content for over 600 service pages on topics relating to the automotive, industrial, certification and training sectors. In  addition, we support TÜV Rheinland AG with Google Ads campaigns, consulting services and project management.

Content creation

  • Service texts and CMS templates

  • Graphics, videos and GIFs

  • Whitepapers, brochures, service flyers

  • Translations and text optimization

Google Ads support

  • Creation and maintenance of a complex administration account

  • Support of numerous Google Ads campaigns

  • Optimization and creation of landing pages

  • Monitoring and reporting

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Service pages created
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Graphics designed
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SEA campaigns
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Start of cooperation

„From the beginning, portrino was there. We appreciate their support and our professional partnership. portrino has contributed significantly to the success of our relaunch and has managed to make the often complicated content easier to understand with the help of compelling graphics and an improved page structure.“

Thomas Berscheid, Head of Global Shared Services - Competence Center

From advice to action plans

Right from the start, we assisted TÜV Rheinland AG in the e-volution project and, as the lead agency for content, were able to provide them with comprehensive support from our product portfolio.

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