Website Relaunch – With TÜV Rheinland
RELAUNCH PROJECT E-VOLUTION FOLLOWS BENCHMARK ANALYSIS
With over 20,000 employees around the world and nearly 145 years of experience, TÜV Rheinland AG is one of the world’s leading independent testing service providers.
After several successful years of cooperation in the field of content creation, we were commissioned to carry out a benchmarking exercise at the end of 2013. This was followed by the e-volution project: a complete website relaunch. As the lead agency for content, we assisted TÜV Rheinland from the planning phase, through the migration from old to new websites to the ongoing creation of content.
Challenge
We set the course for the planned relaunch by compiling a copywriting guide, developing a superordinate matrix of all required service pages and business fields, developing templates and more. As the relaunch progresses, we are creating varied SEO-optimized content for over 600 service pages on topics relating to the automotive, industrial, certification and training sectors. In addition, we support TÜV Rheinland AG with Google Ads campaigns, consulting services and project management.
Content creation
Google Ads support
„From the beginning, portrino was there. We appreciate their support and our professional partnership. portrino has contributed significantly to the success of our relaunch and has managed to make the often complicated content easier to understand with the help of compelling graphics and an improved page structure.“
