Project Description
Successful website relaunch for RAD-x
A DESIGN THAT CONVEYS VALUES AND APPEALS TO USERS
RAD-x is one of the leading European operators in the field of diagnostic imaging. The company’s model for success is based on partnership, openness and transparency, with the goal of ensuring long-term care in diagnostics. In order to communicate these values to the outside world, RAD-x undertook a fundamental overhaul of its web presence with a focus on a partnership-based approach and website structure as well as an elegant design and authentic imagery.
Challenge
The challenge in this project was to explain RAD-x’s corporate model to its target group in simple, understandable terms. Its new web presence also had to communicate company values to the outside world within a clear and modern design structure. By developing corresponding personas and analyzing customer journeys combined with UX skills, we optimized the site to meet RAD-x’s requirements. Our team created an elegant WordPress site that is user-centered and incorporates a particular image concept.
Technical implementation
Design and content
Implementation in WordPress
Use of the page builder Elementor Pro
Maintenance and further development of the website after its launch
Conceptual design featuring an authentic image world
Optimization for a user-friendly website structure
Development of a modern screen design
Text revision aimed at addressing the target group
Many thanks for the excellent teamwork!
It has always been a great pleasure for me.
The relaunch and collaboration on our website project was one of my 2020 highlights at RAD-x.
Customized solutions for your website relaunch
Thanks to many years of experience in online marketing and software development, our multidisciplinary team found a customized, modern and user-oriented solution for our client, RAD-x.
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