Successful website relaunch for RAD-x
A DESIGN THAT CONVEYS VALUES AND APPEALS TO USERS
RAD-x is one of the leading European operators in the field of diagnostic imaging. The company’s model for success is based on partnership, openness and transparency, with the goal of ensuring long-term care in diagnostics. In order to communicate these values to the outside world, RAD-x undertook a fundamental overhaul of its web presence with a focus on a partnership-based approach and website structure as well as an elegant design and authentic imagery.
Challenge
The challenge in this project was to explain RAD-x’s corporate model to its target group in simple, understandable terms. Its new web presence also had to communicate company values to the outside world within a clear and modern design structure. By developing corresponding personas and analyzing customer journeys combined with UX skills, we optimized the site to meet RAD-x’s requirements. Our team created an elegant WordPress site that is user-centered and incorporates a particular image concept.
Technical implementation
Design and content
Many thanks for the excellent teamwork!
It has always been a great pleasure for me.
The relaunch and collaboration on our website project was one of my 2020 highlights at RAD-x.
Customized solutions for your website relaunch
Thanks to many years of experience in online marketing and software development, our multidisciplinary team found a customized, modern and user-oriented solution for our client, RAD-x.
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