Successful website relaunch for RAD-x


portrino Reference – RAD-x
RAD-X -Logo

RAD-x is one of the leading European operators in the field of diagnostic imaging. The company’s model for success is based on partnership, openness and transparency, with the goal of ensuring long-term care in diagnostics. In order to communicate these values to the outside world, RAD-x undertook a fundamental overhaul of its web presence with a focus on a partnership-based approach and website structure as well as an elegant design and authentic imagery.


The challenge in this project was to explain RAD-x’s corporate model to its target group in simple, understandable terms. Its new web presence also had to communicate company values to the outside world within a clear and modern design structure. By developing corresponding personas and analyzing customer journeys combined with UX skills, we optimized the site to meet RAD-x’s requirements. Our team created an elegant WordPress site that is user-centered and incorporates a particular image concept.

portrino website relaunch: RAD-x in numbers

Technical implementation

Design and content

  • Implementation in WordPress

  • Use of the page builder Elementor Pro

  • Maintenance and further development of the website after its launch

  • Conceptual design featuring an authentic image world

  • Optimization for a user-friendly website structure

  • Development of a modern screen design

  • Text revision aimed at addressing the target group

words texted
photo edits
weeks from kick-off to launch
project start

Many thanks for the excellent teamwork!

It has always been a great pleasure for me.

The relaunch and collaboration on our website project was one of my 2020 highlights at RAD-x.

Katharina Horr, Manager Finance / M&A

Customized solutions for your website relaunch

Thanks to many years of experience in online marketing and software development, our multidisciplinary team found a customized, modern and user-oriented solution for our client, RAD-x.

Are you also looking for a competent partner for your relaunch project?

Further references