Project Description

Website Relaunch – For Küppersbusch

SIMPLIFIED PRODUCT MAINTENANCE THANKS TO SHOPWARE INTEGRATION

Die TÜV Rheinland AG gehört mit über 20.000 Mitarbeitern auf der ganzen Welt und rund 145 Jahren Erfahrung zu den global führenden unabhängigen Prüfdienstleistern.

Nach mehrjähriger Zusammenarbeit im Bereich Content Erstellung wurden wir Ende 2013 mit der Durchführung eines Benchmarkings beauftragt. Darauf basierend folgte das Projekt E-volution: Der komplette Relaunch der Website. Als Lead Agentur im Bereich Content begleiteten wir TÜV Rheinland von der Planungsphase, über die Migration von alter zu neuer Website bis hin zur andauernden Content Erstellung.

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Website relaunch: simplified product maintenance thanks to shopware integration

Küppersbusch_logo

Küppersbusch is a respected kitchen appliance manufacturer with more than a century of experience. Friedrich Küppersbusch founded his namesake company in 1875 in Gelsenkirchen. Starting with the production of coal stoves, Küppersbusch has become an internationally renowned brand for kitchen appliances. In strategic efforts to provide excellent service in the online market, the company recently relaunched its website.

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Challenge

While conception and layout were developed in cooperation with another agency, we were solely responsible for the entire technical implementation. In addition to the visual adaptation of the website in the frontend, the main goal was to simplify overall product maintenance via the backend. We therefore introduced the Shopware system, which was easily linked to the CMS TYPO3 with the help of our very own connector.

Küppersbusch household appliances in numbers - portrino reference

The most important details of our technical development:

  • TYPO3 upgrade to the latest LTS version

  • Integration of the product catalogue via Shopware

  • Development of a TYPO3 and Shopware plugin

  • Completely responsive website

  • Better connection to other suppliers

  • Revised dealer search

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„The portrino team accompanied us throughout all phases of the project to our complete satisfaction. All user requirements were first worked out in a joint team workshop and then technically implemented. We are very happy with the results of the relaunch from design to efficient content maintenance!“

Matthias Lackmann, Digital Marketing Manager

Individual solutions for your website relaunch

Active in the field of software development and online marketing for over ten years, we again used our technical expertise and pratical know-how to enthuse our customers with a successful relaunch.

Are you interested in relaunching your website?

Contact us now!