Website relaunch – TecAlliance


Website relaunch for TecAlliance

customers profile

TecAlliance Logo - Website Relaunch - portrino GmbH

TecAlliance is one of the leading international providers of expert solutions for the automotive aftermarket. With around 600 employees on six continents, it sets standards worldwide and has been contributing to the digitization of the automotive industry for over 20 years.

In spring 2018, the company redefined its image and restructured its product presentation. This was also implemented online and was ready in time for the most important trade fair appearance of the automotive aftermarket sector.


After a complete website analysis including content mapping, we took over the task: Soft website relaunch with a new look – from content optimization support to design and technical aspects.

Thanks to flexible project management and continuous consulting, it was possible to implement the go-live completely and on time.

Portrino reference - TecAlliance in numbers

Technical realization

  • New look for WordPress versions
  • Solution for a uniform look in Shopware
  • Technical optimization
  • Integration of a tracking tool

Content creation

  • Revision of the website structure and support in the creation of new content
  • New CMS templates and SEO optimization measures
  • Creation of graphics and icons
More visitors
Longer visit duration
Weeks from kickoff to go live
Start of cooperation

„We are very satisfied with the implementation of our objectives in terms of both creative performance and the quality of the implementation. We would like to thank you for your competent support and constructive advice.“

Sabine Rieth, Director Marketing

Agile all-round offer

Our holistic product portfolio gave TecAlliance the opportunity to decide for themselves to what extent they needed our support for their website relaunch.

Are you planning to revise your website?

Further references