Social Media Marketing for SWM Training


Support for Social Media Marketing

Source: © William Iven

Kunden Profil

As a respected employer, Stadtwerke München offers young people the opportunity to complete sound training in 14 different professions. The “Stadtwerke München Ausbildung” Facebook page was created to meet potential trainees spending their free time on social media platforms.

We helped to expand the reach of the page and increase “Likes”, as well as establish an attractive employer image and plan the targeted play-out of campaigns.

Campaign mix makes training attractive

A detailed editorial plan and regular playing of the channel supported the evolution of the page. A monthly, sponsored campaign, constantly adapted to the target group, provided fixed values for both reach and likes. Various, well-planned competitions provided the extra boost. The campaign year was highlighted with the annual announcement of new trainee positions in a separate campaign.

Content and Paid Ads

  • Postings based on an editorial plan
  • Monthly campaigns with budgeting
  • Monthly reporting for flexible campaign adjustments

  • Editing for campaign creation

Operation & Optimization

  • Facebook campaigns
  • Content maintenance

  • Advice on new content for posts and campaigns

  • Support during page creation
New Likes
Million users reached
Years project duration
Start of cooperation

“portrino GmbH promoted posts for us according to a defined editorial plan. Thanks to the always simple and uncomplicated collaboration, we were able to significantly increase our reach!“

Erika Erhardt, Senior Referent of Recruitment Marketing

Social Media and Online Marketing

As a full-service agency, we advise and support you with your social media projects and campaigns. Our experts in the field of online marketing can competently assist you throughout every phase of your project.

Would you like advice or support for your social media presence?