Project Description

Website Relaunch for Kontext-e

OPTIMIZED FOR TARGET GROUPS WITH A MODERN LOOK & FEEL

Website relaunch for Kontext E GmbH
Kontext-E Logo

As a spin-off of the Technical University of Dresden (TUD), Kontext E GmbH was founded back in 1999. Since then, it has been active both nationally and internationally, supporting customers with both the development of individual software and well thought-out ERP solutions from the QAD product environment.

This diverse range of services was to be presented in a target group-oriented manner and in a modern design as part of a complete website relaunch. We supported Kontext-e right from the start – from the first workshops through screen design and implementation.

Challenge

Our task was to present the competence and experience of Kontext-e on a corporate website with a new design and structure in a clear and appealing way for the user. 

To do this, we hosted workshops with Kontext-e to develop personas and target groups for each of the two fields and identify their customer journey on the new website. We used the insights we gained to plan adapted click paths, the right approach and appropriate content presentation. This formed the basis for the development of wireframes and screen designs, the creation of suitable content and the technical implementation.

Kontext-e in figures

Project highlights

  • Joint workshops to identify personas and plan the customer journey

  • Conception of the website from A to Z, based on workshop results

  • Creation of a new site structure and wireframing to ensure user-friendliness and easy customer contact

  • Development of screen designs with a fresh, modern look and feel, adapted to personas and corporate values

  • Content creation and SEO optimization

  • Technical implementation on WordPress

  • Implementation within the framework of the go-digital funding program

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workshops in conception phase
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completely new screen design
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departments in one project
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Start of cooperation

“Portrino was an excellent advisor from day one and was a reliable and competent partner in every phase of the project. The new website is top-notch and reflects the spirit of Kontext-e.

The advice they provided regarding “go-digital” funding was also very helpful.”

Tim Erfurth, Management

UX optimized website relaunch by the experts

In the area of user experience and usability, we have gathered valuable practical experience and know-how in recent years. When it comes to creating or optimizing user-friendly websites, we put our expertise to work for you.

Further references