Rebranding – For DEKRA Process Safety
NEW OPTICS FOR ONLINE CONTENT AND MARKETING MATERIALS
Founded in 1925, the expert organization DEKRA, with around 46,000 employees in more than 60 countries, is one of the world’s largest and leading testing companies and is thus established on the global market.
In November 2017 we started our cooperation with the DEKRA Group. The DEKRA Process Safety division was looking for support in the integration of the branding in accordance with DEKRA’s Corporate Design Guidelines after various company acquisitions.
Challenge
In order to develop a new brand identity and customer approach for DEKRA Process Safety, we conducted numerous internal and external interviews.
Subsequently, a new mission statement, new texts and a new design for marketing materials and online content were created and implemented for over 200 elements.
Rebranding and Content
Operation & Optimization
“I don’t want to miss the cooperation with portrino any more and after years of cooperation the processes and communication are well coordinated. Portrino manages to deliver qualitative performance even with little input. “
