Rebranding – For DEKRA Process Safety


Markenbranding für DEKRA Process Safety

Kunden Profil

Portrino Referenzkunde: DEKRA Gruppe

Founded in 1925, the expert organization DEKRA, with around 46,000 employees in more than 60 countries, is one of the world’s largest and leading testing companies and is thus established on the global market.

In November 2017 we started our cooperation with the DEKRA Group. The DEKRA Process Safety division was looking for support in the integration of the branding in accordance with DEKRA’s Corporate Design Guidelines after various company acquisitions.


In order to develop a new brand identity and customer approach for DEKRA Process Safety, we conducted numerous internal and external interviews.

Subsequently, a new mission statement, new texts and a new design for marketing materials and online content were created and implemented for over 200 elements.

Portrino Reference: DEKRA Group in numbers

Rebranding and Content

  • Positioning statement and image brochure

  • New optics for marketing materials according to corporate design specifications

  • Creation and SEO optimization of service pages

  • Translation for 9 country pages

Operation & Optimization

  • SEA campaigns

  • Content maintenance

  • Creation of new marketing materials

  • Optimization of videos

SEA campaigns
Content documents
SEO optimized service pages
Start of cooperation

“I don’t want to miss the cooperation with portrino any more and after years of cooperation the processes and communication are well coordinated. Portrino manages to deliver qualitative performance even with little input. “

Jessica Krause, Director Global Marketing

Branding and online marketing from a single source

We are not only an executive online marketing agency. Our experts can also support you with complete brand support and brand development. Complex B2B topics are our speciality.

Are you looking for an agency to support your rebranding?

Further references