Content creation for B2B

Whitepaper A whitepaper provides the customer with supplementary content to download that helps describe specific issues in more detail. This is a good way to generate additional leads.

Reliable references and customer experiences offer clients valuable insights into the quality of your work and its success.

A free self-test engages customers actively and, in just a few clicks, generates an overview of their status quo in relation to a specific issue.

Targeted and SEO-optimized texts are a simple way to introduce users to a service or product while boosting your site’s Google ranking.

Offering frequently asked questions and their answers for download is a way to provide clear, easily accessible information about your product or service.

Graphics present facts visually, explaining information in simple, comprehensible terms. They also add interest and variety to longer texts.

Infographics are particularly data-rich graphical representations providing a lot of information about a specific, usually complex topic accessibly and at a glance.

A banner is a content element that professionalizes your email correspondence and draws attention to relevant current topics in a straightforward way.

A newsletter is an effective, cost-efficient way to keep  your customers informed. Delivered by e-mail, it ensures increased traffic to your website.

With animated films, complex topics can be prepared in a user-oriented manner. These can be short explanatory videos, tutorials, product presentations or many other formats. These short videos can be used in many ways: from integration on your website, uploading to video platforms, or social media to internal training.

A GIF is an animated graphic, usually with short repeating sequences. GIFs grab users’ attention faster than rigid images.

These graphical representations invite users to engage through clickable elements that allow them to move independently within the representation. Their inclusion makes your website more interactive and dynamic.