Support in SEO areas - Website Relaunch SGS

As culmination of more than a year and a half of intense effort, the new website of SGS, the world’s leading, inspection, verification, testing and certification company, was launched at the end of November 2011. Portrino provided support for one of SGS’s largest business lines at the international level with strategy consulting, the coordination of copywriting and search engine optimization.

The new global website of the group (www.sgs.com) presents SGS to the world in a fundamentally different way to the previous version. The new version is more user-friendly and the content hierarchy has a radically new approach: it moves from company-centric to industry-centric with a client-focused structure, where services are organized by industries and themes. Core SGS services have been assembled into a structure better suited to the needs of existing and potential clients and the interests of the stakeholders of various themes.

To come up with a new structure for the service offering, the new website’s development required intense coordination and cooperation between many parties. Portrino supported the V3 team with active work in committees, with strategic consulting for the structure, workflows, inquiry management and communications strategy and also took on the tasks of coordinating the daily work of SEO, copywriting, bug reporting, content and structure optimization.

With extensive experience in the fields of online marketing and as a supportive partner of SGS since 2007, providing copywriting, inquiry management, public relations and SEO, portrino was the preferred choice for SGS to support an optimal set up of the new website.

Time range: 2010 – 2012

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About the SGS Group

SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 90,000 employees, SGS operates a network of over 2,000 offices and laboratories around the world.

Website reference: www.sgs.com