The news portal ‘‘Markt und Mittelstand” provides SME entrepreneurs with the latest news and field-tested tips. The magazine explores exciting topics on economics, business and personnel management as well as in the world of finance from an entrepreneur or decision-maker perspective.

In order for “Markt und Mittelstand” to become a top news resource for medium-sized German businesses, portrino continuously maintains the on-page as well as off-page website optimization.

Thanks to a complete metadata overhaul and a comprehensive and coherent selection of keywords, search engines like Google are able to better locate content from the “Markt und Mittelstand” portal for display in search results. The number of keywords through which “Markt und Mittelstand” can be found have also been increased through the implementation of marketing measures and the addition of new related keywords.

Marketing measures implemented:

  • Search Engine Optimization (on-page and off-page)

Technologies used:

  • Backend: TYPO3
  • Database: MySQL
  • Programming: PHP
Website reference: www.marktundmittelstand.de